Who IS coming to your site?
Do you know?
Is anyone using our Site?
Did you even think about who might use your site?
Did you even consider WHO YOU WANT TO USE THE SITE?
People looking for bedding are a lot different than parents of newborns looking for baby bedding. Those parents are different from parents looking for organic bedding for their children. Do you want to attract all three, or just one of the “sub groups”.
You can also encourage certain groups to different parts of your web site. So as you can see, the possibilities create lots of opportunity for success.
Once you know who you want to use the site, then you know a lot more about how your site should function and look.
You quickly understand why we say a web site is not a personal expression of what any individual likes.. The goal is to have the site fit the needs of the people coming to the site and give them a compelling reason to return with their friends.