Search Engine Marketing and Advertising
It's a Changing World
Business needs to understand "more of the same" marketing and advertising is working less and less - costs increase for unmeasured and decreasing results. Why? Easy. People all around the world are using the Internet more as computers and mobile phone evolve as the delivery devices of choice.
Define SEM and SEA
Definition: Search Marketing or Search Engine Marketing (SEM) is an activity one does using "Organic" (non-paid) SEO and "PPC" (paid per click) Search Engine Advertising (SEA) strategies to drive a defined set of users to a defined site page for a defined reason. SEM includes either one or both search engine optimization (SEO) and search advertising (SEA).
Confused? Start with Optimizing your Web Site:
- In any case or any definition of SEO, SEM, or SEA, your web site SHOULD BE 100% SEARCHABLE. If not, START with redoing your web site so the search engines index your entire site. Fire Up web sites are 100% searched and indexed.
- Do your best to optimize your pages to key words especially for "local market" keywords; get the most you can from free organic SEO. If you need to, you can have that done, it is one of the lest expensive options for the return.
- Then, when you are ready, consider an SEA approach to drive more business. But be carefull here, the SEA industry is still a relativity new concept so there lot of people not promising much for a lot of money. Fire Up can set you up a plan that is measurable, with the goal of driving "qualified sales leads" by "optimized conversions" to your email or phone.