Search Engine Optimization - SEO


SEO is a process to improve the quality (targeted) or volume of traffic to a web site from search engine searches. This form of SEO is referred to as "free", "natural". "organic" or "algorithmic".

SEO is part of a broader topic called Internet Marketing which considers

  • how search engines work
  • search terms users employ find information.

Optimizing a web site is a process which uses the HTML structure and page content to increase relevance of web pages to specific search phrases called keywords.

ALL search engine strategies are based on two simple basic assumptions:

  • Your content, normally the web site, is completely searched
  • Your content, normally the web site, is completely indexed

If a web site fails at erither of thses two points, all search enging strategies will not be at a "optimized" efficient condition to receive all possible traffic. The structure of the web site is such a key factor in internet Success.

The good news - All Fire Up Media's web sites are 100% searched and indexed.

Page Ranking in Search Results

Ranking, a site's position on a search results page listing, is the normal goal of SEO.

Long Term Ranking is the normal desired goal of any SEO strategy.
Long term ranking should see your sites ranking in the search term slowly rise to the top of the list.

But, guess what, long term ranking is the goal for millions of SEO sites.
High Ranking on competitive search terms is that, very completive with the higher rankings going to older sites which keep their site content relevant and valuable to the internet.

All of this means, putting up a site without maintaining the site with new and unique content  will slow down, if not stop and degrade your ranking progress to the higher spots in the results.
Would you recommend your clients to and site with old out dated information or to a site with new relevant data that is kept updated?

The Good news - All Fire Up Media's web sites come with Site Igniter which allows non technical people to easily add and update your site's content.