What is SEO?

The plain language definition

  • Your page has a subject; one page should have only one subject. A user types in a word or phrase in a search engine forming a request for data. SEO tells the search engine "this page is exactly what you are looking for, pick and show me".

SEO consists of:

  • Keyword research - Keyword research finds the words or phrase used in the specific request looking for the subject of your page - such as, "What is SEO".
  • Information architecture - Information Architecture is the designing, categorizing, organizing and structuring content which is meaningful to both search engine indexing and human reading. The physical web site design, data content, and site layout are key factors which affect IF search engines will index your data for a specific keyword seach and how humans will interact with it.
  • SEO copywriting - SEO copy writing is the physical content and how it is written strictly on topic of the keywords and reinforcing the keywords.

SEO allows and is the base of:

  • Traffic building
  • Link Building
  • Brand Building
  • Mindshare Building
  • Reputation Management
  • Viral Marketing
  • Search Engine Marketing (SEM)

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